Segmentation

  • Clustering
  • Hierarchical clustering
  • K-means clustering
  • Self-organizing maps (SOM)
  • Discriminant analysis
  • Multidimensional scaling
  • Multivariate embedding (t-SNE) 

Explanatory modeling

  • ANOVA
  • Regression

Survey analysis

  • Latent class analysis
  • Correspondence analysis
  • Odds ratios
  • Relative risk
  • Item analysis
  • Categorical data analysis
  • Text analysis
  • Factor analysis
  • Structural equation modeling (SEM)

Text mining (text analysis)

  • Latent class analysis
  • Latent semantic analysis
  • Sentiment analysis 
  • Term selection 
  • Text regression 

Market basket analysis

  • Association rules
  • Affinity analysis

Experimentation

  • A/B testing
  • Choice
  • Conjoint
  • MaxDiff
  • Uplift

Factor analysis

  • Structural equation modeling (SEM)
  • Exploratory factor analysis
  • Confirmatory factor analysis
  • Path diagram