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Research Methods
Textbook
Market Data Analysis Using JMP
2016 (SAS Institute)
by Walter R. Paczkowski
Textbook
Exploring Marketing Research, 11th Edition
2016 (Cengage)
by Barry J. Babin and William G. Zikmund
Textbook
Essentials of Marketing Research, 6th edition
2015 (Cengage)
by Barry J. Babin and William G. Zikmund
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