Authors
Dr. Marlene Smith
University of Colorado Denver
Objective
Evaluate different regression models to determine if sales at small retail shop are influence by direct mail campaign and using the resulting models to predict sales based upon the amount of marketing.
Background
An antique dealer recently opened a shop. The store is open to the public on Tuesdays through Sundays from 10am to 6pm. Direct mail (unsolicited flyers and informational brochures delivered via U.S. post) is the primary advertising outlet. Direct mailings are sent out every Wednesday.
The Task
Use regression to determine if sales are related to the direct mail campaign. If they are related, determine the nature of the relationship.