Research Methods

Case Study: JMP059* Functional Data Analysis for HPLC OptimizationApply functional data analysis and functional design of experiments (FDOE) for the optimization of an analytical method to allow for the accurate quantification of two biological components.
Case Study: JMP058* Modeling Online Shopping PerceptionsApply measurement and structural models to survey responses from online shoppers to build and evaluate competing models.
Case Study: JMP057 Exploratory Factor Analysis of Trust in Online SellersApply exploratory factor analysis to uncover latent factor structure in an online shopping questionnaire.
Case Study: JMP053 Cluster Analysis in the Public SectorUse PCA and Clustering techniques to segment the demographic data.
Case Study: JMP044 Pricing SpectaclesDesign and analyze discrete choice experiments (also called conjoint analysis) to discover which product or service attributes are preferred by potential customers.
Case Study: JMP043 Pricing Musical InstrumentStudy the application of regression and concepts related to choice modeling (also called conjoint analysis) to understand and analyze the importance of the product attributes and their levels influencing the preferences.

* This case study requires JMP Pro or JMP Student Edition.