Analytically Speaking
Rob Reul, founder and Managing Director of Isometric Solutions, shares best practices for listening and responding to the voice of the customer.
Consumer and Market Research Info Kit
Delight your (current and potential) customers
Using data to find and keep your best customers is not a new concept. However, the power to predict their behavior is based on the ability to successfully leverage not only historical information but incoming data from multiple channels. Whether your focus is introducing new products or services, positioning, branding, advertising, segmentation or promotion, how do you determine the best ways to meet, or even shape, customer needs?
Register for our complimentary info kit to learn more.
This info kit includes:
Thought leader interview
Book Chapter
Will Personalizing Deals Save Groupon?
Statistician Kaiser Fung explains some of the challenges faced by daily-deals company Groupon and the law of diminishing returns in email marketing.
Webinar
Planning with Predictive Modeling
Watch this demonstration and see how to secure maximum marketing advantage from the data that’s available to you.
Customer Story
Building a Better Taste Test
Learn about a consumer test evaluation tool for Kraft Foods that cut data analysis time in half.