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Association Analysis (Market Basket Analysis)
Analyze transactional data to develop rules that estimate the likelihood of items/events occurring based on the occurrence of other items/events.
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Step-by-step guide
View Guide
WHERE IN JMP
Analyze > Screening > Association Analysis
Video tutorial
https://share.vidyard.com/watch/mQtJ1czWc1iCS5n7yyLcbL
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https://main--jmp-da--jmphlx.hlx.live/fragments/en/learning-library/pdf-bundle
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