Deriving Sentiments from Opinions or Product Choices

See how to use JMP Pro’s Text Explorer to quantify sentiment from free (unstructured) text data using lexicon-based sentiment analysis and derived sentiment analysis scoring techniques. Learn how to implement both approaches and interpret the results appropriately to supplement analysis of structured data.

This webinar covers: Lexicon-based Sentiment Analysis, including curating the sentiment lexicon and Term Selection-based derived sentiment analysis, including model specification and selection.