Better understand consumer insights to create better products and services.
- JMP provides a comprehensive set of tools for marketing and consumer research analysis. Use these findings to release better products, react to market trends, increase profitability and build your competitive edge by understanding the voice of the customer.
- Bridge the gap between your customers, R&D teams, management, and sales through objective data rather than opinions or anecdotal evidence.
Segmentation
- Clustering
- Hierarchical clustering
- K-means clustering
- Self-organizing maps (SOM)
- Discriminant analysis
- Multidimensional scaling
Explanatory Modeling
- ANOVA
- Regression
Survey Analysis
- Latent Class Analysis PRO
- Correspondence analysis
- Odds ratios
- Relative risk
- Item analysis
- Categorical data analysis
- Text analysis PRO
- Factor analysis
- Structural equation modeling (SEM) PRO
Text Analysis
- Sentiment analysis PRO
- Topic analysis
- Latent semantic analysis PRO
- Text regression
- Term selection PRO
Market Basket Analysis (Association Rules, Affinity Analysis) PRO
Experimentation
- A/B testing
- Choice PRO
- Conjoint PRO
- MaxDiff PRO
- Uplift PRO
Factor Analysis
- Structural equation modeling (SEM) PRO
- Exploratory factor analysis
- Confirmatory factor analysis PRO
- Path diagram PRO
Statistical solutions have enabled us to extract more insight with a smaller resource bank. PHYZZ was created not just by luck. It was by statistics. I can’t even imagine trying to take this approach without JMP Pro.
John Cunningham
Co-founder, PHYZZ
JMP® Analytic Capabilities
See everything that JMP® can do for you and your organization, from data access and cleaning, to exploration and visualization, all the way through sharing and communicating your results.
