Live Webinar

Teaching Consumer Research Methods: Conjoint, Discrete Choice, and MaxDiff

Nov. 6 | 12:00 – 1:00 p.m. ET (5:00 – 6:00 p.m. UTC)

Consumer researchers use specialized quantitative methods for understanding consumer preferences and behaviors. In an increasingly data-driven world, students in business and marketing are likely to encounter – or even apply – such methods at some point in their careers. This webinar will review JMP tools and tips for teaching several consumer research methods: conjoint analysis, discrete choice, and MaxDiff. Topics will include:

  • Performing ratings-based conjoint analysis
  • Constructing and analyzing MaxDiff experiments
  • Constructing and analyzing discrete choice experiments
  • Relevant teaching tips and resources from the JMP Academic team

Register now for this free webinar.

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