Content Organization

• Book Chapter Six ways to make charts more obviousThere are a variety of ways that we can make our charts more obvious to audiences. In this except Nick Desbarats outlines six such ways.
• White Paper The Top 7 Myths That Lead to Really Bad GraphsIn this brief, we review seven of the most common misconceptions when visualizing data. When these myths are dispelled, your charts will be more effective and easier to design.
• Customer Story TelefonicaMarketers use JMP dashboards to better understand consumer behavior.