This option displays the Indicator Function Parameterization report, which gives parameter estimates for the model where nominal columns are coded using indicator (SAS GLM) parameterization and are treated as continuous. Ordinal columns remain coded using the usual JMP coding scheme. The SAS GLM and JMP coding schemes are described in The Factor Models in Statistical Details.
To create the report in Indicator Parameterization Estimates, follow the steps in Example of an Expanded Estimates Report. But instead of selecting Expanded Estimates, select Indicator Parameterization Estimates.