Consumer Research • Factor Analysis • Launch the Factor Analysis Platform
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Launch the Factor Analysis Platform
Launch the Factor Analysis platform by selecting Analyze > Consumer Research > Factor Analysis.
Factor Analysis Launch Window
Y, Columns
Lists the continuous columns to be analyzed.
Weight
Enables you to weight the analysis to account for pre-summarized data.
Freq
Identifies a column whose numeric values assign a frequency to each row in the analysis.
By
Creates a Factor Analysis report for each value specified by the By column so that you can perform separate analyses for each group.
Estimation Method
Lists different methods for fitting the model. For details about the methods, see The Multivariate Report in the Multivariate Methods book.
Variance Scaling
Lists the scaling methods for performing the factor analysis based on Correlations (the same as Principal Components), Covariances, or Unscaled.

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Help created on 9/19/2017