Consumer Research • Multidimensional Scaling • The Multidimensional Scaling Report
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The Multidimensional Scaling Report
The initial Multidimensional Scaling report shows these reports: Multidimensional Scaling Plot, the Shepard Diagram, and the Fit Details. If you specify three or more dimensions for the fit in the launch window, then the Multidimensional Scaling Plot provides controls for selecting the dimensions that you view.
Objects that are close together on the MDS plot share similar attributes. Adding labels and colors to the plot can help in the identification of similar groups. The Shepard diagram and summary of fit statistics provide measures of how well the MDS plot represents the proximities of the objects.

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Help created on 9/19/2017