Breslow, N. E., and Day, N. E. (1980). The Analysis of Case-Control Studies. Statistical Methods in Cancer Research, IARC Scientific Publications, vol. 1, no. 32. Lyon: International Agency for Research on Cancer. https://www.iarc.fr/en/publications/pdfs-online/stat/sp32/SP32.pdf. Retrieved 3/9/2017.
Kish, L. (1965). Survey Sampling. New York: John Wiley & Sons.
Louviere, J. J., Flynn, T. N., and Marley, A. A. (2015). Best-Worst Scaling: Theory, Methods and Applications. Cambridge: Cambridge University Press.
McFadden, D. (1974). “Conditional Logit Analysis of Qualitative Choice Behavior.” in Frontiers in Econometrics edited by P. Zarembka, 105–142. New York: Academic Press. See https://eml.berkeley.edu/reprints/mcfadden/zarembka.pdf. Retrieved 4/25/2016.
Radcliffe, N. J., and Surry, P. D. (2011). Real-World Uplift Modeling with Significance-Based Uplift Trees. Portrait Technical Report TR-2011-1, Stochastic Solutions. http://www.stochasticsolutions.com/pdf/sig-based-up-trees.pdf. Retrieved 1/13/2017.
Rossi, P. E., Allenby, G. M., and McCulloch, R. (2005). Bayesian Statistics and Marketing. Chichester, UK: John Wiley & Sons.
Train, K. E. (2009). Discrete Choice Methods and Simulation. 2nd ed. Cambridge University Press.
Westfall, P. H., Tobias, R. D., and Wolfinger, R. D. (2011). Multiple Comparisons and Multiple Tests Using SAS. 2nd ed. Cary, NC: SAS Institute Inc.

Help created on 10/11/2018