The Response Limits column property defines a desirability function for the response. The Profiler and Contour Profiler use desirability functions to find optimal factor settings. See Profiler in the Profilers book.
Figure A.3 shows the Response Limits panel in the Column Info window for the response Stretch in the Bounce Data.jmp sample data table, found in the Design Experiment folder.
Figure A.3 Example of the Response Limits Panel
Select your response goal from the menu. Available goals are Maximize, Match Target, Minimize, and None. JMP defines a desirability function for the response to match the selected goal. If you specify limits, the desirability function is defined using these limits. If you do not specify limits, JMP bases the desirability function on conservative limit values derived from the distribution of the response. If None is selected as the goal, then all response values are considered equally desirable. For further details, see Responses in Custom Designs.