Consumer Research • MaxDiff • MaxDiff Model Report • Likelihood Ratio Tests

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Likelihood Ratio Tests
Figure 5.17 shows the Likelihood Ratio Tests report obtained by running the script MaxDiff for Flavor in Potato Chip Responses.jmp.
Figure 5.17 Likelihood Ratio Tests
Source
Lists the effects in the model.
L-R ChiSquare
The value of the likelihood ratio ChiSquare statistic for a test of the corresponding effect.
DF
The degrees of freedom for the ChiSquare test.
Prob>ChiSq
The p-value for the ChiSquare test.
Bar Graph
Shows a bar graph of the L-R ChiSquare values.

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Help created on 3/19/2020