JMP 14.2 Online Documentation (English)
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JMP 13.2 Online Documentation
Design of Experiments Guide
•
Choice Designs
• Overview of Choice Designs
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Overview of Choice Designs
Discrete choice experiments support the process of designing a product. They help prioritize product features for a company’s market so that the company can design a product that people want to buy. The Choice Design platform creates experiments using factors that are attributes of a product. Selecting the attributes to be studied and their values is of critical importance. You must include all attributes that are likely to influence a consumer’s decision to buy the product. For more information and guidelines for designing a choice experiment, see Sall (
2008
).
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Help created on 3/19/2020