Now that you have your design table, you can conduct your experiment and record your data in the Response column of the design table. Your experimental results are in the Phone Data.jmp sample data table.

1. Select Help > Sample Data Library and open Design Experiment/Phone Data.jmp.

2. In the Table panel, click the green triangle next to the Analysis script.

Figure 20.16 Analysis of Phone Experimental Data 

The Summary outline indicates that three tests failed.

The Failure Analysis Details outline contains a 2 Factor Interactions report, because a two-way interaction is the lowest level interaction that detects a failure.

The 2 Factor Interactions report shows the combinations that might have caused the three failures. It is possible that one combination, Near Interface set to A and Far Phone set to Coin, is responsible for all three failures. Or it is possible that two or three other combinations caused the three failures.

3. Select the first line in the 2 Factor Interactions report.

In the data table, rows 4, 16, and 19 are selected. Failures occur for these combinations, regardless of the settings for Market, Near Phone, and Far Interface. But note that other combinations of factor settings could account for these failures as well.