MaxDiff Design Launch Window

To use the MaxDiff Design platform, you need a starting data table. Your starting data table must contain a column of character data that lists the items to be presented to respondents for rating.

With your starting data table active in JMP, select DOE > Consumer Studies > MaxDiff Design. If you have no active data tables, you are prompted to navigate to your starting data table.

Figure 19.6 MaxDiff Launch Window using Candies.jmp 

X, Factor

The character column that contains the items that respondents will rate.