MaxDiff Design Launch Window

To use the MaxDiff Design platform, you need a starting data table. With your starting data table active in JMP, select DOE > Consumer Studies > MaxDiff Design.

Your starting data table must contain a column of character data that lists the items to be presented to respondents for rating. If you have no active data tables, you are prompted to navigate to your starting data table.

Figure 20.6 MaxDiff Launch Window using Candy Profiles.jmp 

X, Factor

The character column that contains the items that respondents will rate.