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Design of Experiments Guide > MaxDiff Design > Build a MaxDiff Design > Design Options
Publication date: 05/05/2023

Design Options

For a MaxDiff study, specify the following:

Number of Profiles per Choice Set

The number of items to be included in each choice set.

Number of Choice Sets

The total number of sets of items to be presented to and rated by respondents.

Design

The MaxDiff Design section identifies the choice sets using integers. The items that comprise each choice set are listed.

Pairwise Incidence Matrix

The MaxDiff Study Pairwise Incidence Matrix section provides a matrix of the number of choice sets in which each pair of factor levels appear together. The diagonal of the matrix is the number of choice sets each factor level appears in.

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