The Make Table button creates the MaxDiff design table. In the MaxDiff Design table, the Table panel contains scripts, including a MaxDiff script to launch the MaxDiff model. The design table consists of four columns:
Subject
Initially populated by ones. Replace with appropriate identifiers for respondents.
Tip: To easily add respondent identifiers, see “Fill Data Table Columns with Sequential Data” in Using JMP. Use Columns > Recode to change the identifiers to names.
Choice Set
A designator for each choice set.
Factor
The levels of the factor that you specified. These are the items in the choice set.
Choice
A column where you can enter results. Use a numeric value to indicate the best choice, the worst choice, and choices in between. The values 1, -1, and 0 are typically used and are required for analysis by the MaxDiff analysis platform (located at Analyze > Consumer Research > MaxDiff).