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Publication date: 07/24/2024

Image shown hereUplift

Model the Incremental Impact of Actions on Consumer Behavior

The Uplift platform is available only in JMP Pro.

Uplift analysis, also known as incremental modeling, true lift modeling, or net modeling, models the interactions between a treatment and other variables. It directs focus to groups of individuals who are likely to react positively to an action or treatment. Use uplift modeling to optimize marketing decisions, to define personalized medicine protocols, or, more generally, to identify characteristics of individuals who are likely to respond to an intervention.

Figure 6.1 Example of Uplift for a Hair Product Marketing Campaign 

Example of Uplift for a Hair Product Marketing Campaign

Contents

Overview of the Uplift Platform

Example of the Uplift Platform

Launch the Uplift Platform

The Uplift Model Report

Uplift Model
Uplift Report Options
Want more information? Have questions? Get answers in the JMP User Community (community.jmp.com).