
Consumer and Market Research
Better understand consumer insights to create better products and services.
- JMP provides a comprehensive set of tools for marketing and consumer research analysis. Use these findings to release better products, react to market trends, increase profitability, and build your competitive edge by understanding the voice of the customer.
- Bridge the gap between your customers, R&D teams, management, and sales through objective data rather than opinions or anecdotal evidence.

Statistical solutions have enabled us to extract more insight with a smaller resource bank.
John Cunningham
Co-founder, PHYZZ
Consumer and Market Research With JMP: Highlighted Features
Segmentation
- Clustering
- Hierarchical clustering
- K-means clustering
- Self-organizing maps (SOM)
- Discriminant analysis
- Multidimensional scaling
- Multivariate embedding (t-SNE)
Explanatory modeling
- ANOVA
- Regression
Survey analysis
- Latent class analysis
- Correspondence analysis
- Odds ratios
- Relative risk
- Item analysis
- Categorical data analysis
- Text analysis
- Factor analysis
- Structural equation modeling (SEM)
Text mining (text analysis)
- Latent class analysis
- Latent semantic analysis
- Sentiment analysis
- Term selection
- Text regression
Market basket analysis
- Association rules
- Affinity analysis
Experimentation
- A/B testing
- Choice
- Conjoint
- MaxDiff
- Uplift
Factor analysis
- Structural equation modeling (SEM)
- Exploratory factor analysis
- Confirmatory factor analysis
- Path diagram

JMP® Analytic Capabilities
See everything that JMP® can do for you and your organization, from data access and cleaning, to exploration and visualization, all the way through sharing and communicating your results.
