Launch the MaxDiff Platform | JMP 13.2

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Consumer Research • MaxDiff • Launch the MaxDiff Platform

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Launch the MaxDiff Platform

Launch the MaxDiff platform by selecting Analyze > Consumer Research > MaxDiff.

Your data for the MaxDiff platform can be combined in a single data table or it can reside in two or three separate data tables. When the Choice window opens, specify whether you are using one or several data tables by selecting from the Data Format list.

One Table, Stacked

For this format, the data are combined into a single data table with a row for every profile presented to a subject and an indicator for the best and worst choices in that profile.

For an example of data in the one-table format, see One Table Format. For details, see Launch Window for One Table, Stacked.

Multiple Tables, Cross-referenced

Your data can reside in two or three separate tables: a Profile Data and Response Data table are required, and a Subject Data table is optional. The MaxDiff Launch Window contains three sections, each corresponding to a different data table. You can expand or collapse each section of the launch window, as needed.

For an example of data in the multiple-tables format, see Multiple Table Format. For details, see Launch Window for Multiple Tables, Cross-referenced.

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Help created on 9/19/2017