Design of Experiments Guide  • MaxDiff Design • MaxDiff Options
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MaxDiff Options
Set Random Seed
Sets the random seed that JMP uses to control certain actions that have a random component. These actions include:
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simulating responses using the Simulate Responses option
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randomizing Run Order for design construction
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selecting a starting design
To reproduce a MaxDiff design or simulated responses, enter the random seed and Number of Starts that generated them. Do this step before clicking Make Design.
Simulate Responses
Select this option to simulate response values. When you click Make Table, a Simulate Choice window opens along with the design table, and Probability and Choice Simulated columns are added to the design table. The Choice Simulated formula column contains random responses and the Probability formula column contains their probabilities.
To change the model used in simulating the responses, enter values in the Marginal Utility column in the Simulate Choice window for all factor levels but the last. Because the marginal utilities must sum to zero, you are not permitted to edit the Marginal Utility for the last level. Once you have specified the remaining Marginal Utility values, the last level of the factor is adjusted accordingly.
Number of Starts
The number of random starts used in constructing the design. This value is set to 10 by default.
Advanced Options
None applicable.

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Help created on 9/19/2017