Design of Experiments Guide • MaxDiff Design • MaxDiff Window • Make Table
Previous
 • 
Next
Make Table
The Make Table button creates the design table. The design table consists of four columns:
Subject
Initially populated by ones. Replace with appropriate identifiers for respondents.
Tip: To easily add respondent identifiers, see Fill Columns with Sequential Data in the Enter and Edit chapter of the Using JMP book. Use Columns >Recode to change the identifiers to names.
Choice Set
A designator for each choice set.
Factor
The levels of the factor that you specified. These are the items in the choice set.
Choice
A column where you can enter results. Use a numeric value to indicate the best choice, the worst choice, and choices in between. The values 1, -1, and 0 are typically used and are required for analysis by the MaxDiff analysis platform (located at Analyze > Consumer Research > MaxDiff).

Previous
 • 
Next
Help created on 10/11/2018