Design of Experiments Guide  • MaxDiff Design • MaxDiff Window • Design Options Outline

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Design Options Outline
Specify the following:
Number of Profiles per Choice Set
The number of items to be included in each choice set.
Number of Choice Sets
The total number of sets of items to be presented to and rated by respondents.
Design Outline
The Design outline identifies the choice sets using consecutive positive integers. The items that comprise each choice set are listed.
Pairwise Incidence Matrix
The Pairwise Incidence Matrix outline provides a matrix of the number of choice sets in which each pair of factor levels appear together. The diagonal of the matrix is the number of choice sets each factor level appears in.

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Help created on 3/19/2020