Design of Experiments Guide  • MaxDiff Design • MaxDiff Window • Make Table

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Make Table
The Make Table button creates the design table. The design table consists of four columns:
Subject
Initially populated by ones. Replace with appropriate identifiers for respondents.
Tip: To easily add respondent identifiers, see Fill Columns with Sequential Data in the Enter and Edit chapter of the Using JMP book. Use Columns >Recode to change the identifiers to names.
Choice Set
A designator for each choice set.
Factor
The levels of the factor that you specified. These are the items in the choice set.
Choice
A column where you can enter results. Use a numeric value to indicate the best choice, the worst choice, and choices in between. The values 1, -1, and 0 are typically used and are required for analysis by the MaxDiff analysis platform (located at Analyze > Consumer Research > MaxDiff).

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Help created on 3/19/2020