The ratings follow a 0 – 20 scale, where 0 is the worst and 20 is the best. Rating, the variable consisting of the experts’ ratings, is the response of interest. You want to identify the wine-related factors that maximize the response.
Because each rater tastes eight wines, Rater is a blocking factor with eight runs per block. For this experiment, only these five raters are of concern. You are not interested in generalizing to a larger population of raters.
The factors and their levels appear in Table 3.1. Note that all of these factors are categorical. The factors and their levels are also given in the factor table Wine Factors.jmp in the Design Experiment folder of Sample Data.
To experiment with all possible combinations of these factors would require a staggering 4 x 28 = 1024 runs. However, in this example, you are able to construct a compelling design in only 40 runs.

Help created on 7/12/2018