Consumer Research
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Consumer Research
Introduction to Consumer Research
Overview of Customer and Behavioral Research Methods
Categorical Response Analysis
Analyze Survey and Other Counting Data
Example of the Categorical Platform   17
Launch the Categorical Platform   18
Response Roles   18
Columns Roles   20
Other Launch Window Options   21
The Categorical Report   22
Categorical Platform Options   23
Report Options   24
Statistical Testing Options   25
Additional Categorical Platform Options   27
Responses Table Options   30
Comparison Letters   30
Supercategories   32
Supercategories Options   32
Set Preferences   33
Additional Examples of the Categorical Platform   34
Example of the Test for Response Homogeneity   34
Example of the Multiple Response Test   35
Example of the Cell Chisq Test   37
Example of Compare Each Sample with Comparison Letters   38
Example of Compare Each Cell with Comparison Letters   40
Example of User-Specified Comparison with Comparison Letters   42
Example of Conditional Association and Relative Risk   43
Example of Rater Agreement   45
Example of Repeated Measures   46
Examples of the Multiple Response Tab   47
Example of Mean Score with Comparison Letters   52
Example of a Structured Report   54
Statistical Details for the Categorical Platform   55
Rao-Scott Correction   55
Choice Models
Fit Models for Choice Experiments
Overview of the Choice Modeling Platform   59
Examples of the Choice Platform   61
One Table Format with No Choice   61
Multiple Table Format   64
Launch the Choice Platform   70
Launch Window for One Table, Stacked   71
Launch Window for Multiple Tables, Cross-Referenced   72
Choice Model Report   77
Effect Summary   77
Parameter Estimates   78
Likelihood Ratio Tests   79
Bayesian Parameter Estimates   79
Choice Platform Options   81
Willingness to Pay   84
Additional Examples   87
Example of Making Design Decisions   87
Example of Segmentation   95
Example of Logistic Regression Using the Choice Platform   99
Example of Logistic Regression for Matched Case-Control Studies   102
Example of Transforming Data to Two Analysis Tables   104
Example of Transforming Data to One Analysis Table   109
Statistical Details for the Choice Platform   111
Special Data Table Rules   111
Utility and Probabilities   112
Gradients   113
MaxDiff
Fit Models for MaxDiff Experiments
Overview of the MaxDiff Modeling Platform   117
Examples of the MaxDiff Platform   117
One Table Format   118
Multiple Table Format   120
Launch the MaxDiff Platform   125
Launch Window for One Table, Stacked   125
Launch Window for Multiple Tables, Cross-referenced   127
MaxDiff Model Report   131
Effect Summary   131
MaxDiff Results   133
Parameter Estimates   133
Bayesian Parameter Estimates   135
Likelihood Ratio Tests   136
MaxDiff Platform Options   137
Comparisons Report   139
Save Bayes Chain   139
Uplift Models
Model the Incremental Impact of Actions on Consumer Behavior
Overview of the Uplift Platform   143
Example of the Uplift Platform   144
Launch the Uplift Platform   145
The Uplift Model Report   146
Uplift Model Graph   146
Uplift Report Options   149
Multiple Factor Analysis
Analyze Agreement among Panelists
Overview of the Multiple Factor Analysis Platform   153
Example of Multiple Factor Analysis   153
Launch the Multiple Factor Analysis Platform   155
Data Format   157
The Multiple Factor Analysis Report   158
Summary Plots   158
Consensus Map   159
Multiple Factor Analysis Platform Options   159
Statistical Details for the Multiple Factor Analysis Platform   162
References

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Help created on 7/12/2018