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Notice Lung Cancer Responses.jmp has only one column (Lung Cancer) with two rows (Cancer and NoCancer).
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Select Multiple Tables, Cross-Referenced from the list next to Data Format.
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Figure 5.37 Completed Profile Data Panel
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Open the Response Data outline.
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Figure 5.38 Completed Response Data Panel
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Open the Subject Data outline.
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Figure 5.39 Completed Subject Data Panel
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Click Run Model.
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Figure 5.40 Choice Modeling Logistic Regression Results
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Because the data table contains a model script, the Model Specification window is automatically completed. The Nominal Logistic personality is selected.
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Click Run.
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Figure 5.41 Fit Model Nominal Logistic Regression Results
Notice that the likelihood ratio chi-square test for Smoker*Lung Cancer in the Choice model matches the likelihood ratio chi-square test for Smoker in the Logistic model. The reports shown in Figure 5.40 and Figure 5.41 support the conclusion that smoking has a strong effect on developing lung cancer. See Logistic Regression Models in the Fitting Linear Models book for more details.