The Logistic w Loss.jmp data table in the Nonlinear Examples sample data folder has an example for fitting a logistic regression using a loss function. The Y column contains ones for events and zeros for non-events. The Model Y column has the linear model, and the Loss column has the loss function. In this example, the loss function is the negative log-likelihood for each observation, or the negative log of the probability of getting the observed response.
1.
Select Help > Sample Data Library and open Nonlinear Examples/Logistic w Loss.jmp.
2.
Select Analyze > Specialized Modeling > Nonlinear.
3.
Assign Model Y to the X, Predictor Formula role.
4.
Assign Loss to the Loss role.
Figure 12.11 Nonlinear Launch Window
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Figure 12.12 Nonlinear Fit Control Panel
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Figure 12.13 Solution Report

Help created on 7/12/2018