Consumer Research • Choice Models • Launch the Choice Platform
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Launch the Choice Platform
Launch the Choice platform by selecting Analyze > Consumer Research > Choice.
Your data for the Choice platform can be combined in a single data table or it can reside in two or three separate data tables. When the Choice window opens, the first menu item asks you to specify the Data Format.
One Table, Stacked
For this format, the data are combined into a single data table. There is a row for every profile presented to a subject and an indicator of whether that profile was selected.
For an example of data in the one-table format, see One Table Format with No Choice. For details, see Launch Window for One Table, Stacked.
Multiple Tables, Cross-referenced
For this format, the data are stored in two or three separate tables: a Profile Data and Response Data table are required and a Subject Data table is optional. The Choice Launch Window contains three sections, each corresponding to a different data table. You can expand or collapse each section of the launch window, as needed.
For an example of data in the multiple-tables format, see Multiple Table Format. For details, see Launch Window for Multiple Tables, Cross-Referenced.

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Help created on 7/12/2018