JMP 14.0 Online Documentation (English)
Discovering JMP
Using JMP
Basic Analysis
Essential Graphing
Profilers
Design of Experiments Guide
Fitting Linear Models
Predictive and Specialized Modeling
Multivariate Methods
Quality and Process Methods
Reliability and Survival Methods
Consumer Research
Scripting Guide
JSL Syntax Reference
JMP iPad Help
JMP Interactive HTML
Capabilities Index
JMP 13 Online Documentation
JMP 12 Online Documentation
Consumer Research
•
MaxDiff
• Launch the MaxDiff Platform
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Launch the MaxDiff Platform
Launch the MaxDiff platform by selecting
Analyze > Consumer Research > MaxDiff
.
Your data for the MaxDiff platform can be combined in a single data table or it can reside in two or three separate data tables. When the Choice window opens, specify whether you are using one or several data tables by selecting from the Data Format list.
One Table, Stacked
For this format, the data are combined into a single data table with a row for every profile presented to a subject and an indicator for the best and worst choices in that profile.
For an example of data in the one-table format, see
One Table Format
. For details, see
Launch Window for One Table, Stacked
.
Multiple Tables, Cross-referenced
Your data can reside in two or three separate tables: a Profile Data and Response Data table are required, and a Subject Data table is optional. The MaxDiff Launch Window contains three sections, each corresponding to a different data table. You can expand or collapse each section of the launch window, as needed.
For an example of data in the multiple-tables format, see
Multiple Table Format
. For details, see
Launch Window for Multiple Tables, Cross-referenced
.
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Help created on 7/12/2018