Likelihood Ratio Tests

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Consumer Research • MaxDiff • MaxDiff Model Report • Likelihood Ratio Tests

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Likelihood Ratio Tests

Figure 6.17 shows the Likelihood Ratio Tests report obtained by running the script MaxDiff for Flavor in Potato Chip Responses.jmp.

Figure 6.17 Likelihood Ratio Tests

Lists the effects in the model.

The value of the likelihood ratio ChiSquare statistic for a test of the corresponding effect.

The degrees of freedom for the ChiSquare test.

The p-value for the ChiSquare test.

Shows a bar graph of the L-R ChiSquare values.

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Help created on 7/12/2018