Launch the MaxDiff platform by selecting Analyze > Consumer Research > MaxDiff.
Your data for the MaxDiff platform can be combined in a single data table or it can reside in two or three separate data tables. In the MaxDiff launch window, specify whether you are using one or multiple data tables in the Data Format list.
For the One Table, Stacked format, the data are in a single data table. There is a row for every profile presented to a subject within a choice set and an indicator for the best and worst profiles in that choice set. The Potato Chip Combined.jmp sample data table contains the results of a MaxDiff experiment in a single table format. See Example of a One Table Format.
For more information about the launch window for this format, see Launch Window for One Table, Stacked.
For the Multiple Tables, Cross-Referenced format, the data are in two or three separate data tables. A profile data table and a response data table are required. A subject data table is optional. Note the following:
• The profile data table must contain a column with a unique identifier for each profile and columns for the profile level variables. The profile identifier is used in the response data table to identify best and worst profile responses for each choice set.
• The optional subject data table must contain a column with a unique subject identifier for each subject and columns for the subject level variables. The subject identifier is used in the response data table to identify the subjects.
The launch window for this format contains three sections: Profile Data, Response Data, and Subject Data. Each section corresponds to a different data table. You can expand or collapse each section as needed.
The Potato Chip Profiles.jmp, Potato Chip Responses.jmp, and Potato Chip Subjects.jmp sample data tables contain the results of a MaxDiff experiment using three tables. See Example of a Multiple Table Format.
For more information about the launch window for this format, see Launch Window for Multiple Tables, Cross-Referenced.