Basic Analysis • Contingency Analysis • Additional Examples of the Contingency Platform • Example of Correspondence Analysis
Previous
 • 
Next
Example of Correspondence Analysis
This example uses the Cheese.jmp sample data table, which is taken from the Newell cheese tasting experiment, reported in McCullagh and Nelder (1989). The experiment records counts more than nine different response levels across four different cheese additives.
1.
Select Help > Sample Data Library and open Cheese.jmp.
2.
Select Analyze > Fit Y by X.
3.
Select Response and click Y, Response.
The Response values range from one to nine, where one is the least liked, and nine is the best liked.
4.
Select Cheese and click X, Factor.
A, B, C, and D represent four different cheese additives.
5.
Select Count and click Freq.
6.
Click OK.
Figure 6.104 Mosaic Plot for the Cheese Data
From the mosaic plot in Figure 6.104, you notice that the distributions do not appear alike. However, it is challenging to make sense of the mosaic plot across nine levels. A correspondence analysis can help define relationships in this type of situation.
7.
To see the correspondence analysis plot, from the red triangle menu next to Contingency Analysis, select Correspondence Analysis.
Figure 6.105 Example of a Correspondence Analysis Plot
Figure 6.105 shows the correspondence analysis graphically, with the plot axes labeled c1 and c2. Notice the following:
•
c1 seems to correspond to a general satisfaction level. The cheeses on the c1 axis go from least liked at the top to most liked at the bottom.
•
Cheese D is the most liked cheese, with responses of 8 and 9.
•
Cheese B is the least liked cheese, with responses of 1,2, and 3.
•
Cheeses C and A are in the middle, with responses of 4,5,6, and 7.
8.
From the red triangle menu next to Correspondence Analysis, select 3D Correspondence Analysis.
Figure 6.106 Example of a 3-D Scatterplot
From Figure 6.106, notice the following:
•
Looking at the c1 axis, responses 1 through 5 appear to the right of 0 (positive). Responses 6 through 9 appear to the left of 0 (negative).
•
Looking at the c2 axis, A and C appear to the right of 0 (positive). B and D appear to the left of 0 (negative).
•
You can conclude that c1 corresponds to the general satisfaction (from least to most liked).

Previous
 • 
Next
Help created on 7/12/2018