To launch the Uplift platform, select Analyze > Consumer Research > Uplift. Figure 7.3 shows a launch window for the Hair Care Product.jmp sample data table. The columns that you enter for Y, Response, and X, Factor can be continuous or categorical. In typical usage, the Treatment column is categorical, and often has only two levels. If your Treatment column contains more than two levels, the first level is treated as Treatment1 and the remaining levels are combined in Treatment2.

You can specify your own Validation column, or designate a random portion of your data to be selected as a Validation Portion. If you click the Validation button with no columns selected in the Select Columns list, you can add a validation column to your data table. For more information about the Make Validation Column utility, see Make Validation Column Utility in the Predictive and Specialized Modeling book.