Consumer Research • Uplift Models
Previous
 • 
Next
Uplift Models
Model the Incremental Impact of Actions on Consumer Behavior
Many features in this platform are available only in JMP Pro and noted with this icon.
Use uplift modeling to optimize marketing decisions, to define personalized medicine protocols, or, more generally, to identify characteristics of individuals who are likely to respond to an intervention. Also known as incremental modeling, true lift modeling, or net modeling, uplift modeling differs from traditional modeling techniques in that it finds the interactions between a treatment and other variables. It directs focus to individuals who are likely to react positively to an action or treatment.
Figure 7.1 Example of Uplift for a Hair Product Marketing Campaign
Contents 
Overview of the Uplift Platform
Example of the Uplift Platform
Launch the Uplift Platform
The Uplift Model Report
Uplift Model Graph
Uplift Report Options

Previous
 • 
Next
Help created on 7/12/2018