Split plot experiments are experiments with two or more levels, or sizes, of experimental units resulting in multiple error terms. Such designs are often necessary when some factors are easy to vary and others are more difficult to vary. (See Custom Designs in Design of Experiments Guide.)
Random coefficients models are also known as hierarchical or multilevel models (Singer 1998; Sullivan et al. 1999). These models are used when batches or subjects are thought to differ randomly in intercept and slope. Drug stability trials in the pharmaceutical industry and individual growth studies in educational research often require random coefficient models.
Failure to account for correlation between observations can result in incorrect conclusions about treatment effects. However, estimating covariance structure parameters uses information in the data. The number of parameters being estimated impacts power and the Type I error rate. For this reason, you must choose covariance models judiciously. For more information, see Repeated Measures Example.