Consumer Research • Categorical Response Analysis
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Categorical Response Analysis
Analyze Survey and Other Counting Data
The Categorical platform enables you to tabulate, plot, and compare categorical response data, including multiple response data. You can use this platform to analyze data from surveys and other categorical response data, such as defect records and study participant demographics. With the Categorical platform you can analyze responses from a rich variety of organizations of data. The Categorical launch window enables you to specify analyses as well as data formats.
Figure 4.1 Categorical Analysis Example
Contents 
Example of the Categorical Platform
Launch the Categorical Platform
Response Roles
Columns Roles
Other Launch Window Options
The Categorical Report
Categorical Platform Options
Report Options
Statistical Testing Options
Additional Categorical Platform Options
Responses Table Options
Comparison Letters
Supercategories
Supercategories Options
Set Preferences
Additional Examples of the Categorical Platform
Example of the Test for Response Homogeneity
Example of the Multiple Response Test
Example of the Cell Chisq Test
Example of Compare Each Sample with Comparison Letters
Example of Compare Each Cell with Comparison Letters
Example of User-Specified Comparison with Comparison Letters
Example of Conditional Association and Relative Risk
Example of Rater Agreement
Example of Repeated Measures
Examples of the Multiple Response Tab
Example of Mean Score with Comparison Letters
Example of a Structured Report
Statistical Details for the Categorical Platform
Rao-Scott Correction

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Help created on 7/12/2018