Predictive and Specialized Modeling • Association Analysis
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Association Analysis
Perform Market Basket Analysis
The Association Analysis platform is available only in JMP Pro.
Association analysis enables you to identify items that have an affinity for each other. It is frequently used to analyze transactional data (also called market baskets) to identify items that often appear together in transactions. For example, grocery stores and online merchants use association analysis to strategically organize and recommend products that tend to be purchased together.
Association analysis is also used for identifying dependent or associated events. For example, you can identify car parts that seem to fail around the same time. In this application, car inspections are treated as the market baskets and you analyze the associations among groups of faulty parts found in each inspection.
Figure 20.1 Example of Singular Value Decomposition Plots
Contents 
Overview of the Association Analysis Platform
Example of the Association Analysis Platform
Launch the Association Analysis Platform
Data Format
The Association Analysis Report
Frequent Item Sets
Rules
Association Analysis Platform Options
Singular Value Decomposition
SVD Report
SVD Report Options
Topic Analysis
Topic Analysis Report
Topic Analysis Report Options
Additional Example: SVD Analysis
Statistical Details for the Association Analysis Platform
Frequent Item Set Generation
Association Analysis Performance Measures

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Help created on 7/12/2018